Introduction:

Adwords is not only a great way to drive targeted traffic to your website, but a very accurate way to test your Sales Pages and product ideas. In this short guide I’m going to teach you the basics of doing Keyword Research in the Fastest and most Efficient way possible.

I’m not going to teach you everything there is to know about Adwords, I’m going to teach you what you NEED to know if you plan of selling Digital Products with Adwords traffic. So don’t underestimate the usefulness of the information you’re about to learn, this guide may be under 10 Pages – but it packs a punch when it comes to giving information you can apply in the real world. Let’s get into it…

Keyword Research:

To make the following instructions easier to understand we’re going to use a fictional information product as an example for all keyword research (as well as Ad Copy writing later on). Our fictional product will be…

“Bodyweight Fitness” – a home workout program that uses bodyweight exercises to whip people into shape.

And for our keywords research we’re going to keep it simple and free by using Google’s own keyword research tool: https://adwords.google.com/select/KeywordToolExternal

Step 1: Choosing targeted keywords

The first thing we are going to do is come up with a list of base keyword phrases that describe what our product IS and what our product DOES. I’m going to keep the keywords list fairly small for the sake of this example, in reality the more targeted keywords you start with the better…

What the product is:

  • Home workout
    Home exercises
    Bodyweight exercises
    Bodyweight workout
    Bodyweight fitness
    Home fitness
    No weights
    No gym
    Without weights
    Without gym

What the product does / benefits:

  • Build muscle
    Gain muscle
    Get stronger
    Gain strength
    Get in shape
    Get ripped

This part of keyword research does not require the keywords tool – just take a long hard look at your sales page and product, and come up with the phrases that you think best describe what your product is and what it does.

 

Want to learn how to create the right product? One that will make you tones of money, then check out this.

NOTE: You can also get ideas for profitable Base Keywords by analyzing your competitor’s Sales Pages with Google’s keywords tool. All you need to do is find a website that sells a product similar to yours, copy the domain name and paste it into the text box entitled Website, like this:

The keyword tool will analyze your competitor’s Sales Page and come up with a list of keyword ideas you can use:

Step 2: Organizing keywords into Ad Groups

Now its time to use the keywords tool, so go to: https://adwords.google.com/select/KeywordToolExternal and open up Notepad on your computer – you’ll need Notepad to copy the keywords from the keywords tool and organize them into separate Ad Groups.

In Step 1 we made a list of base keywords that describe what our product is and what our product does. Time to take those keywords and paste them into Notepad, like this:

Home workout
Home exercises
Bodyweight exercises
Bodyweight workout
Bodyweight fitness
Home fitness
No weights
No gym
Without weights
Without gym
Build muscle
Gain muscle
Get stronger
Gain strength
Get in shape
Get ripped

You’ll notice I put > in front of each Base Keyword, this is to separate them from each other – as each one of these keywords will now get its own keyword group. Now we can begin to take each one of our base keywords and pasting them into Google’s keywords tool to come up with the separate groups for each keyword…

NOTE: On the left hand side of the keywords tool you’ll see a heading called Match Types – check Broad and leave the other options (Exact and Phrase) unchecked:

The first keyword on our list is “home workout”, paste it into the keywords tool and click search. This will generate a list of 100 Keyword Ideas. Go through the whole list and check only the keyword phrases that have your base keyword (in this case home workout) in them:

Once you go through the whole list of Keyword Ideas and select the phrases that have your base keyword in them, click on the View As Text tap and select Selected:

Copy the selected keywords and past them into Notepad underneath the appropriate base keyword, like this:

Home workout
at home workouts
home workout videos
home workouts
best home workout
at home workouts for women
home workout routines
at home workout
home workout routines without weights

Repeat this step for each one of your base keywords, until each one has a whole bunch of different keyword phrases (with the base keyword in them) underneath. NOTE: As you sift through the Keyword Ideas Google gives you, you’ll probably get ideas for new Base Keywords, go ahead and throw those into the Notepad with a > in front.

YOU MAY WANT TO CHECK OUT THIS: How to Validate your Niche by Researching your Competition

Step 3: Selecting negative keywords

Negative keywords are extremely important if you want your campaign to be efficient, and most of all – profitable. They will eliminate the people you DON’T want to see or click on your ads and visit your website.

IMPORTANT: This step is meant to be done simultaneously with Step 2. So as you select the keyword phrases Google’s keywords tool generates for you, you’ll be collecting Negative Keywords at the very same time, so let’s back track a little bit…

Our product is called “Bodyweight Fitness” and it’s a home workout program that uses bodyweight exercises to whip people into shape.

When you paste your base keywords into the keywords tool, you’ll notice some of the words attached to your base keywords are completely unrelated to what we are selling (a home bodyweight exercise program)…

The keywords selected / highlighted are good, we want the people typing those phrases into Google to see our ads and click on them. The phrases that are not selected have words attached to them that will go in our Negative Keywords list. Let’s take a look…

home workout videos
best home workout equipment
home gym workouts
home workout machines
pilates home workout

The bolded words have nothing to do with what we’re selling: We’re not selling workout equipment, our program does not require a gym, people trying to find home workout videos will find them on YouTube and pilates are a very specific exercise brand.

CHECK OUT THIS: How to Conduct Research and Uncover Profitable Online Niches

So as you go through the Keyword Ideas the Google keywords tool generates for you, pay attention to the words attached to your base keyword – if you find something that doesn’t belong and is completely unrelated to what you are selling, Copy and Paste it into the negative keywords category (in the very same Notepad you already have open) like this:

Negative Keywords
videos
equipment
gym
machines
pilates

The easiest way to decide if a word attached to your base keyword is Negative is to think from the point of view of the person who’s performing the search. Here are a few examples…

home workout videos
best home workout equipment
home gym workouts
home workout machines
pilates home workout

The bolded words have nothing to do with what we’re selling: We’re not selling workout equipment, our program does not require a gym, people trying to find home workout videos will find them on YouTube and pilates are a very specific exercise brand.

So as you go through the Keyword Ideas the Google keywords tool generates for you, pay attention to the words attached to your base keyword – if you find something that doesn’t belong and is completely unrelated to what you are selling, Copy and Paste it into the negative keywords category (in the very same Notepad you already have open) like this:

Negative Keywords
videos
equipment
gym
machines
pilates

“home cardio workouts” – This person wants to improve his stamina and maybe loose weight. Our program is about building muscle and gaining strength, so cardio goes in our negative keywords list.

“home abs workout” – This person is looking for a workout that strengthens his abdominal muscles, he is looking for a very specific workout. Our course offers a more broad total body workout. He MAY be interested in what we are selling, but unlikely to buy since he can find more targeted programs that are offering specifically what he’s looking for. Abs goes in our negative keywords list.

“best home workout” – This person knows he wants to workout at home, and is looking for the best workout he can find, but he’s not exactly sure what that is – that’s why he’s asking Google to find it for him. This is our guy, we want him clicking on our ads 🙂

REMEMBER: Negative keywords play a BIG part in making a campaign profitable and efficient. Gathering negative keywords is done simultaneously with choosing positive keywords from Google’s keywords tool – so pay close attention to the words attached to your base keywords!

Conclusion:

The Keywords you bid on are the very foundation of a profitable Adwords Campaign. Inside this guide you have learned how to choose Base Keywords that are likely to convert visitors to buyers, and compile an effective list of Negative Keywords that will exclude “junk” traffic. In under 10 pages you have learned the most important part of running a profitable Adwords Campaign.

If you’d like to learn more about Adwords and how you can use it to drive “Buyer Traffic” to your Sales Page – check out www.AdwordsDirectResponse.com – which is dedicated entirely to selling Digital Products with Adwords traffic, and explain every strategy with easy to understand step-by-step instructions.

Remember: while there are many different ways to drive traffic to your website and test the effectiveness of your Sales Page, none give you the control and accuracy of Adwords – which allows you to test, track and modify your traffic and Sales Pages based on hard facts and data (rather than hunches).

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